Audi Takes On BMW …and Gets Slammed!
Great example of “billboard wars” in Southern California.
The billboard on the left was paid for by Audi …taunting BMW with their latest production model.
The tag line reads, “Your move BMW.”
(Note that BMW reads more prominently than their own Audi logo.)
The billboard on the right is BMS’s response …”Checkmate.”
Personally, I would have included an exclamation mark but maybe that’s insinuated by the mongo-large size of the billboard.
I can’t help wonder if the ad company who did Audi’s sign is still on contract..?
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